Alphabet International annual report: further rise in demand for sustainable fleets

MUNICH 16/03/2023 – Alphabet has navigated successfully through the year 2022 and its challenges: With 700,000 vehicles, the company’s total portfolio remained stable – despite high inflation and inconsistent economic circumstances. Same applied to the order volume of about 200,000 vehicles a year. With own Alphabet and OneNet partner locations, Alphabet has established its services over most of Europe and far beyond.In 2022, the company even continued to expand giving customers in Canada and Finland access to its services. Despite the highly volatile market, Alphabet has not lost sight of its key objectives: keeping customers mobile at all times and providing reliability and flexibility. With a significant increase in its own rental fleet, contract extensions, individual solutions, outstanding advisory services and, above all, transparent communication, Alphabet has continued to make their customers’ mobility easy.

Sustainability is a driving force

Yet again, Alphabet’s business figures indicate that the awareness and demand for

sustainable, alternative fleets continued to increase in 2022 as in the previous year: The eMobility segment has shown strong growth in share. After a significant rise of the xEV* portfolio over the last three years, it expanded even further in 2022 by another 53,500 vehicles. Today, one in three vehicles in Alphabet’s portfolio is partially or fully electric ­– these vehicles accounted for 31% of total new business in 2022. “We have exceeded last year’s goal of increasing the electrified vehicle share of new business”, says Markus Deusing, CEO Alphabet International.

“We will continue our mission of driving awareness and demand for sustainable, greener fleet options since this is of particular importance for our customers achieving their ESG (Environment, Social, Governance) targets.”

*(BEV/PHEV/HEV)

Rising demand in flexibility

In 2022, as a consequence of the pandemic, a clear demand for more flexibility was more evident than ever before: Customers have changed their behaviour in orders, fewer new vehicles were available, and the overall business situation had changed due to the economic uncertainty. Interest in flexible solutions increased significantly – allowing Alphabet to further expand the rent business with well over 22,000 vehicles. Alphabet has seen a nearly constant order volume in 2022 and is more than optimistic about the future. "We continue to see strong demand," says Markus Deusing. "Our order books are full and more vehicles are expected to become available again this year. For 2023, we expect again strong growth, especially for fully electric vehicles."

Expertise for transforming fleets

Alphabet’s most important goal is to support customers along their road to sustainability. To provide first-hand insights and expertise, Alphabet also monitors their own CO₂ emission and shares learnings from internal measures also with its customers. This will enable Alphabet to increase consulting in electrification and sustainability and to access transforming fleets. Furthermore, the future of fleets will be determined by digital solutions that help customers reduce CO₂emissions – and make their lives much more convenient. Therefore, Alphabet will put the highest focus on digitalisation significantly invest in all digital services in 2023.

About Alphabet International

Alphabet International is a leading global provider of business mobility solutions. Founded in 1997 in the UK as a division of the BMW Group, Alphabet's expertise in car and commercial vehicle management helps companies to manage their corporate mobility in an effective and sustainable way. Future orientation and responsible action have always been the basis of Alphabet's economic success. With its portfolio of innovative, digital, and flexible mobility options, Alphabet is driving the sustainable change: With Alphabet Rent, Alphabet Mobility Budget, Alphabet App and its holistic approach including the comprehensive E-Mobility consulting for a tailored and individual electrification strategy, Alphabet helps its customers to reduce their carbon footprint and to build a better future of mobility.

Today, Alphabet International manages a portfolio of around 700,000 leased cars and light commercial vehicles of all makes in 33 countries and has its headquarters in Munich, Germany. As a company of the BMW Group, Alphabet meets the same high quality and process standards as the parent company. For more information, please visit alphabet.com.