Driven by strategic growth: Alphabet reports successful 2024
- Portfolio growth of 6%.
- New business increased by 23%.
- BEV (Battery Electric Vehicle) volume in New business increase of 52%.
MUNICH 17/03/2025 – Alphabet International has experienced a year of remarkable growth, showcasing their strong performance across all operational sectors, despite volatile market conditions: The company's vehicle portfolio has expanded significantly, reaching a total of over 760,000 units. This also includes the management of the BMW Group's own fleet, aimed at enhancing the utilisation and remarketing of the vehicles involved. With a growth of 23%, Alphabet’s new business segment recorded a remarkable expansion, exceeding the 250,000 vehicle mark. Furthermore, the order intake for Battery Electric Vehicles (BEVs or full electric cars) has once again proven to be a significant catalyst for portfolio growth, with a strong overall increase of 52%. On top of that, Alphabet International has strategically expanded their international footprint by integrating Slovenia and the Baltic states into Alphabet’s OneNet partner network, resulting in a total network of 38 markets.
Accelerated adoption of electric vehicles in a dynamic economy
Fleet electrification continues to be the driving force in the transition to alternative powertrain technologies. While the market in general has seen barely any growth, the demand for partially or fully electric vehicles (EV) reached a notable 45% increase in New Business compared to 2023. EVs now make up 35% of Alphabet International's total portfolio, underlining the strategic shift towards electrifying its customers' fleets. “Companies across our markets are making the strategic shift to an electrified fleet, with every fourth vehicle delivered last year being a BEV”, says Jesper Lyndberg, who took over as Alphabet International’s Chief Executive Officer (CEO) in November 2024.
Sustainability, empowered by digital innovation
Alphabet International’s push for low-emission mobility is accelerating with cutting-edge digital advancements. The latest updates to the Fleet Portal Alphabet 360 and Fleet Reporting now feature the Alphabet AI Assistant – the sector’s first real AI-powered tool. Customers can easily track, manage and reduce the emissions of their vehicle fleet, while remaining compliant with regulations. “Sustainability and digitalisation can no longer be separated. Our goal is the best of both worlds”, says Lyndberg. “By embracing AI and other innovations, we meet customer needs while advancing our ESG targets.” To reinforce this vision, Alphabet has introduced two key leadership roles in 2024: Chief ESG Officer and Chief Digitalisation Officer. “Both have already proven to be vital additions, bringing invaluable expertise to propel our sustainability and digital transformation efforts”, Lyndberg adds.
Driving progress: a promising start in 2025
Alphabet International is off to a strong start in 2025: In the first two months of the new year, over 44% of New Business contracts were fully or partially electric vehicles. To date, this corresponds to more than 140.000 BEVs from the total portfolio. “Since this is the beginning of my first full year as CEO, I’m very excited to be able to announce that we are currently already on course to exceed our goals for this year”, says Jesper Lyndberg.
Alphabet's ability to navigate the turbulent economic landscape, maintain steady growth, and deliver exceptional results is a testament to the company's resilience, adaptability, and unwavering commitment to innovation and customer satisfaction. These achievements position Alphabet as one of the clear leaders in the dynamic mobility sector.
Sven Straub, Head of Region Europe at BMW Group Financial Services, congratulates Alphabet to the successful business year 2024: "I am very thankful to our valued customers and appreciate the strong engagement of our dedicated Alphabet team. Customer centricity, fostering innovation, providing meaningful services, and ensuring responsible business growth are the cornerstones of elevating individual mobility to the next level."
About Alphabet International
Alphabet International is a leading global provider of business mobility solutions. Founded in 1997 in the UK as a division of the BMW Group, Alphabet's expertise in car and commercial vehicle management helps companies to manage their corporate mobility in an effective and sustainable way. Future orientation and responsible action have always been the basis of Alphabet's economic success. Alphabet is driving sustainable change through its portfolio of innovative, digital, and flexible mobility solutions. With offerings like Alphabet Rent, Alphabet Mobility Budget, Alphabet App, and its holistic E-Mobility Consulting approach, Alphabet provides a tailored Electrification Strategy and Emission Consulting (including the Alphabet Carbon Manager). This comprehensive suite of services empowers Alphabet's customers to effectively reduce their carbon footprint and build a better future of mobility.
Today, Alphabet manages a portfolio of more than 760,000 leased cars and light commercial vehicles of all makes in 38 countries and has its headquarters in Munich, Germany. As a company of the BMW Group, Alphabet meets the same high quality and process standards as the parent company. For more information, please visit alphabet.com.