Hei Finland: Alphabet International confirms new partnership with Secto Automotive
MUNICH 18/10/2022 – Alphabet has entered the Finnish market through its new partnership with local enterprise Secto. This addition succesfully marks the 33rd market for Alphabet – either directly or through a partner like Secto – effectively expanding its reach further around the globe. The mobility provider is now also present in all of the Nordics so local and international fleet customers can expect Alphabet quality services and advantages across borders.
With its 14 Alphabet International locations and now 19 Alphabet OneNet partner locations Alphabet has established its services over most of Europe and far beyond. Through the expansion customers with subsidiaries and fleets in different countries benefit from consistently good services and seamless business interactions across state lines. Locally renowned partners and fleet experts add their understanding and value proposition to the local market just like Secto does for Finland.
Established in 2007, Secto has grown into the biggest privately owned car leasing company and 3rd largest fleet provider in Finland. Among their deep knowledge of the Finnish mobility market and a very strong basis with small medium enterprises they aim to service more and more larger companies and private leasecustomers. “The cooperation with Alphabet supports our strategic direction to grow through our expertise in fleet decarbonisation into the big corporate segment and offer our customised solution fit for the Finnish market to more customers even beyond our borders,” says Matias Henkola, Chief Executive Officer of Secto about the new cooperation.
Beyond the shared growth plans Secto and Alphabet also both believe in a holistic service approach to cover all of the mobile customer journey. “With Secto we have gained a great partner to tune into the local needs and wants and spread our tailored mobility service,” explains Susanne Loser, Chief Sales Officer of Alphabet International. “We’re certain that both sides will benefit greatly from each other’s coverage and capabilities and form a lasting alliance for the Finnish customers”.
About Secto
Secto is a fully Finnish-owned, entrepreneur-driven car leasing operator established in 2007. We challenge traditional vehicle ownership models and create new solutions based on our customers current needs, with the aim to provide a hassle-free car usership experience. Our business models are guided by the principles of sustainable development, with fleet decarbonisation as a core competence. Every fourth Finnish company using car leasing trusts our services. Secto has some 4,700 corporate customers and we take care of the life cycle of around 11,000 vehicles, from the assessment of mobility needs to the purchase of the next vehicle. Annually we also sell over 3,000 returned leasing cars directly to consumers.
About Alphabet International
Alphabet International is a leading global provider of business mobility solutions. Founded in 1997 in the UK as a division of the BMW Group, Alphabet's expertise in car and commercial vehicle management helps companies to manage their corporate mobility in an effective and sustainable way. Future orientation and responsible action have always been the basis of Alphabet's economic success. With its portfolio of innovative, digital, and flexible mobility options, Alphabet is driving the sustainable change: With Alphabet Rent, Alphabet Mobility Budget, Alphabet App and its holistic approach including the comprehensive E-Mobility consulting for a tailored and individual electrification strategy, Alphabet helps its customers to reduce their carbon footprint and to build a better future of mobility.
Today, Alphabet International manages a portfolio of around 700,000 leased cars and light commercial vehicles of all makes in 33 countries and has its headquarters in Munich, Germany. As a company of the BMW Group, Alphabet meets the same high quality and process standards as the parent company. For more information, please visit alphabet.com.